There is an art in selling to an entrepreneur. A different breed of person, business owners generally hold certain characteristics that can mean selling to them is confusing.

A rewarding work culture is just as essential as compensation – if not more so.

• Employees say company culture is a top priority for potential jobs, which means a positive workplace culture is more crucial than ever.
• To create a positive work culture, offer attractive benefits and perks to entice new talent and provide the right environment to keep them long term.
• While fair and competitive compensation is critical, keeping employees happy requires more than just a paycheck.
• This article is for employers looking to improve hiring and retention rates for top talent.
  
  

In times of high pressure, aspirational core values can seem entirely impractical. Who has time for being "bold," "innovative" or "connected" when they're slammed by a barrage of emails and threatened by volatility or disruption?

In the words of Eckhart Tolle, ‘sometimes letting things go is an act of far greater power than defending or hanging on.’’’