Growing up, my mom made these fabulous cookies. The whole house smelled good, the cookies were warm and gooey - I mean these were seriously good cookies - and my entire life, I watched my mom eat the broken cookies.
It wasn't until I was a teenager that I finally thought to ask, “Mom, why do you only eat the broken cookies? Do they taste better?” She just laughed and said, “No, I eat the broken cookies so you can have the whole ones!”
Not too long ago, I came across a shocking statistic: 62% of women rely on their businesses for their primary income, yet 88% of women-owned businesses generate less than $100,000 in annual revenue. That's when the image of my mom eating the broken cookies popped in my head: that's what we, as women, are doing in our businesses! We eat the broken cookies and everyone else - our clients, our staff, our families - gets the whole cookie.
The Broken Cookie Effect® is what I call this damaging dynamic of underpricing your services, over-delivering for your clients, and sacrificing your profit.
Since 2006, I have worked with women business owners who are experts in their fields, empowering them to generate more revenue with less stress, and work smarter, not harder.
Learn More About Patty
Business advisor and pricing expert Patty Block believes that consistent business success comes from leveraging your hidden advantage, making informed decisions, communicating powerfully, and taking calculated action.
Since 2006, Patty has empowered women business owners who are experts in their fields to turn up their power to price, sell, and run their business on their own terms.
In her book, Your Hidden Advantage™: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue, Patty reveals a new perspective and proven, practical solutions, guiding women to unleash their inner power to run their business with less stress and more joy, achieving a more profitable future.
Patty considers herself a native Texan, even though she wasn’t born there. She got to Texas as fast as she could (at age four) and is based in Houston. Patty raised three wonderful humans who all caught the entrepreneurial bug and have their own successful businesses.
Patty’s passion and experience as a business advisor and owner, lobbyist, political consultant, and non-profit executive comes full-circle, as she turns roadblocks into building blocks for women-owned businesses.
Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue
Ideas For Episode Titles / Main Focus
How Patty Discovered The Broken Cookie Effect® and What It Takes to Shift Your Thinking
Questions Patty Is Always Ready To Answer
Noteworthy Podcast Episodes Patty Has Been A Guest On