4 Flavors of Sales Lessons From the Ice Cream Truck

One of the rites of passage of childhood in many cities is the beloved ice cream truck! In many neighborhoods and city parks, kids come running when they hear an ice cream truck’s familiar tunes. The ice cream truck is an inevitable part of summer, but there’s also a careful sales strategy behind it—and other business owners can learn from it.

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Recommitting In The New Year

The start of a new year is an event that millions of people use as a marker of a fresh start in their lives. It’s an opportunity to be better, to do the things we should and to set aside the missteps of the previous year. The appeal of it makes sense; there’s a clear demarcation between the old and the new, a literal turning of the page in the case of those wall calendars that still exist. A cynic might argue that it’s no less arbitrary than any other date chosen as the start of the “new you,” but whatever the reason, the first days of the new year have special power in our minds as the time for reinventing and reimagining our circumstances.

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Building Blocks

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