Public relations is a concept every small business has to deal with at some point. From online reviews to general customer satisfaction, if you run a business that has to deal with the public, you’re in the public relations business. Part of public relations is effectively dealing with negative news and events related to your business. Accidents happen. Problems pop up. Your business can never be fully safe from potential negative events that could impact your relationship with your customers. What’s important, however, is understanding how to handle these problems when they occur, so you can mitigate damage and ensure your business weathers the PR storm.
Decision-making occurs at every business level, including mundane decisions made daily by lower-level employees and far-reaching executive decisions that may require years of deliberation.