The Bottom-Line Truth

I’ve long said that top-line revenue is meaningless. Saying you’re a five-million-dollar company sure sounds good, but revenue isn’t profit.

It’s surprisingly common for women-owned businesses to grow revenue while still struggling with thin margins—or even losses. Many women tend to undervalue their services, hesitate to raise prices, or reinvest everything back into the business while paying themselves last.

Profit is what remains after you’ve subtracted expenses from revenue. It’s the bottom line, and it’s what fuels your personal wealth and long-term stability. Your business can be a wealth-building tool with a clever twist…

Today’s BlockbustHER BrainteasHER:

What steps can you take to improve your bottom line and turn your business into a wealth-building tool?

Patty’s Perspective . . .

The Broken Cookie Effect® encapsulates where women fall into traps, keeping revenue and profit tangled and problematic:

• We underprice our services out of fear. Research shows women often set lower rates than men for the same services, worried about losing clients if they charge more. That erodes profit from the start.
• We equate busyness with success. Long hours and packed schedules can feel like financial health, but without profit, they’re just exhaustion.
• We put ourselves last. Many women pay their team, vendors, and expenses first, treating their own paycheck as optional. This leaves little for personal wealth.

The danger? You can run a business with six- or seven-figure revenue and still struggle to pay yourself consistently.

When you prioritize profit, something powerful happens:

• you stop undervaluing your expertise
• you create financial independence
• you show other women - daughters, colleagues, mentees - that running a business can build wealth, not only provide a paycheck

Think of revenue as vanity and profit as sanity. Top-line revenue is exciting, but it doesn’t necessarily build security, retirement savings, or generational wealth.

Now What?

Are you stuck in your Second Act?

Have you built a profitable and valuable business but instead of feeling like there's something missing, you’re feeling like there's something more?

If you’ve built an accounting firm, a law firm, a financial services firm, a psychology practice, or a specialty consulting firm that is generating $1 million to $10 million in annual revenue, you are in a prime market.

Larger firms and companies are growing by buying other firms. This has long been the case, but we’re seeing a higher rate than ever.

In a tragic twist, I see too many women who actually lose their company instead of exiting on their own terms. The exit process is filled with pitfalls and complex issues – especially for women.

I’ve built my business as an advocate, and I specialize in helping women founders transition to their Third Act – when you’re ready to do the work you’ve always longed to do.

As your advocate, by definition, I’m looking out for your best interests. I am not taking a brokerage fee, commission, or equity. I am not motivated by how quickly the exit moves or the final dollar amounts. I want what you want – and will help you get it.

Are you ready to exit your business on your terms?

That requires a new way of thinking, new skills, a simple and elegant design, and an advocate by your side. Contact me to learn more. 

How exit-ready are you? Find out at: http://she-exits.com/