Back to Broken Cookies

The Broken Cookie Effect® was born from my experiences working with women business owners who price too low and give too much.

You see, when I was growing up, my mom made these fabulous cookies. The whole house smelled good. The cookies were warm and gooey – I mean, these were seriously good cookies – and my entire life, I watched my mom eat the broken cookies.

When I was a teenager, I finally thought to ask, “Mom, why do you only eat the broken cookies? Do they taste better?”

She laughed and said, “No, I eat the broken cookies, so you can have the whole ones!” And this simple retort led to…

my life’s work, helping women business owners grow their businesses and exit on their own terms. The Broken Cookie Effect® is the framework on which my book is built: Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue.

And nowhere do I see this effect more acutely than when women exit their businesses.

Today’s BlockbustHER BrainteasHER:

How does The Broken Cookie Effect® show up when women exit their businesses?

Patty’s Perspective . . .

I see women business owners get hurt and hustled. All. The. Time. I feel protective of my clients and colleagues.

So, I’m sharing tangibles for women to believe, find, prioritize, avoid, fix, keep secret, learn, lose, negotiate, and plan before you sell.

As my client, Jill, said so brilliantly: “I don’t see the way out, but I see the why out.” She has gotten very clear about why she wants to exit her business - and where there's a why, there's a way…

These articles will help you navigate your exit without all the pain, and achieve an Elegant Exit™:

• Believe This Before You Sell
• Find This Before You Sell

Now What?

Are you stuck in your Second Act?

Have you built a profitable and valuable business but instead of feeling like there's something missing, you’re feeling like there's something more?

If you’ve built an accounting firm, a law firm, a financial services firm, a psychology practice, or a specialty consulting firm that is generating $1 million to $10 million in annual revenue, you are in a prime market.

Larger firms and companies are growing by buying other firms. This has long been the case, but we’re seeing a higher rate than ever.

In a tragic twist, I see too many women who actually lose their company instead of exiting on their own terms. The exit process is filled with pitfalls and complex issues – especially for women.

I’ve built my business as an advocate, and I specialize in helping women founders transition to their Third Act – when you’re ready to do the work you’ve always longed to do.

As your advocate, by definition, I’m looking out for your best interests. I am not taking a brokerage fee, commission, or equity. I am not motivated by how quickly the exit moves or the final dollar amounts. I want what you want – and will help you get it.

Are you ready to exit your business on your terms?

That requires a new way of thinking, new skills, a simple and elegant design, and an advocate by your side. Contact me to learn more. 

How exit-ready are you? Find out at: http://she-exits.com/