You might assume that you need to keep your prices stable and grow your client base in order to become profitable. But what if the reality is actually the exact opposite, and you’re underestimating your value and increasing your workload?
In this compelling interview, join Meny as he speaks with well-regarded pricing expert and business advisor Patty Block about the way to assess your value, understanding which clients are worth pursuing, how to avoid the awkward silence after you mention your prices, why charging by the hour is often a mistake, how to identify and overcome limiting beliefs, why it’s better to tell a story than to talk about features, and much more.
Patty Block is a business advisor and pricing expert. She is the founder of The Block Group and has experience as a business owner, lobbyist, political consultant, and non-profit executive. Patty’s passion is to empower women business owners to turn up their power to price, sell, and run their businesses on their own terms.
Listen and enjoy!
Listen to the episode here:
Overcoming the Broken Cookie Effect with Patty Block
[00:01 – 08:08] Opening Segment
[08:09 – 25:44] Overcoming Fear and Reframing Limiting Beliefs
[25:45 – 42:09] Learn How to Sell with Stories and Build Value
[42:10 – 48:38] Closing Segment
“My mission is helping women business owners beat the broken cookie effect so that they can run their business with more joy where they’re generating more revenue with less.” – Patty Block
“If you believe that you need more clients to generate more revenue for your company to be more profitable, that is a limiting belief.” – Patty Block