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Interview Patty

The Shadow of ‘Shoulds’

May 20, 2025

“Don't wait for the stars to align, reach up and rearrange them the way you want...create your own constellation.” – Pharrell Williams, musician, music producer, songwriter and fashion designer

In business, we are time pressured, performance pressured, management pressured, and results pressured. Many of these pressures are self-imposed and unrealistic.

When was the last time you promised something to a client and underestimated the time it would take to deliver? You promised three weeks and were panicking by week two.

How many times have you committed to a particular approach only to find you weren’t getting the results you expected? You were mortified, hating to admit you may have made a mistake and needed to change course…

 

Today’s BlockbustHER BrainteasHER:

 

What are the ‘should’s you are battling? How do you set realistic expectations for yourself and others?

 

Here’s the Twist . . .

 

You pride yourself on solving problems in your business on your own. It feels like you’re being self-sufficient and independent, but you don’t know what you don’t know. How do you know you’re not making a terrible mistake?

Your goal, like mine, is to deliver excellent results. All. The. Time.

Regardless of the time, performance, or management issues; regardless of our self-imposed, unrealistic expectations; regardless of our fears and doubts – we deliver. That is a source of pride and validation, but it takes a toll on our well-being.

Self-compassion and setting realistic expectations are the first steps to overcoming the problem of pressure:

 

Now What?

 

Are you stuck in your Second Act?

Have you built a profitable and valuable business but instead of feeling like there's something missing, you’re feeling like there's something more?

If you’ve built an accounting firm, a law firm, a financial services firm, a psychology practice, or a specialty consulting firm that is generating $1 million to $10 million in annual revenue, you are in a prime market.

Larger firms and companies are growing by buying other firms. This has long been the case, but we’re seeing a higher rate than ever.

In a tragic twist, I see too many women who actually lose their company instead of exiting on their own terms. The exit process is filled with pitfalls and complex issues – especially for women.

I’ve built my business as an advocate, and I specialize in helping women founders transition to their Third Act – when you’re ready to do the work you’ve always longed to do.

As your advocate, by definition, I’m looking out for your best interests. I am not taking a brokerage fee, commission, or equity. I am not motivated by how quickly the exit moves or the final dollar amounts. I want what you want – and will help you get it.

In my experience, women don't retire; they transition into a new stage of purpose and impact. Whether you are 40 or 60, the idea of retirement may not appeal to you. Just because you can retire doesn’t mean you’ll want to.

Are you ready to create your own constellation?

That requires a new way of thinking, new skills, a simple and elegant design, and an advocate by your side. Contact me to learn more. 

How exit-ready are you? Find out at: http://she-exits.com/

A Note from Patty...

My life’s work is empowering high-achieving women business owners to fine-tune their operations and scale their revenue for strategic growth, creating real business value and emerging exit ready. That value can transform into wealth when they are ready to exit their company - and I believe that wealth in the hands of women elevates society as a whole.

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