The Keystone and Cornerstone

“Effective pricing is not some simplistic formula. It's a framework that works when you speak with a buyer - every time. You feel comfortable and confident talking about your pricing because there is a reason behind it. It's not personal. It's structural.” – Excerpt from Patty Block’s bestselling book, Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue

Building real business value starts with consistent, predictable revenue. I learned this the hard way (like most of us) in my first business.

As a political consultant, my revenue was directly tied to the election cycle. (Ouch!) Becoming a lobbyist helped me even out my revenue, because deals were being made every day.

And, because I learned lots of hard lessons in that first business, I built my consultancy over the past 20 years with great intention...

Today’s BlockbustHER BrainteasHER:

How are you actively building value in your business?

Here’s the Twist . . .

In my first business, those hard lessons came with lots of emotional ups and downs. I stumbled when it came to pricing, selling, building a revenue engine, effective communication, and the keystone of building value.

I relied too much on luck and hope. I quickly learned that ‘hope’ is not a strategy.

While the keystone is building value, the cornerstone is a business model that is built on consistent, predictable revenue:

• What would you do with an extra $100,000 in your business?
• Has your business grown by ‘happy accident’?
• Is your company positioned by accident?

Now What?

Are you stuck in your Second Act?

Have you built a profitable and valuable business but instead of feeling like there's something missing, you’re feeling like there's something more?

If you’ve built an accounting firm, a law firm, a financial services firm, a psychology practice, or a specialty consulting firm that is generating $1 million to $10 million in annual revenue, you are in a prime market.

Larger firms and companies are growing by buying other firms. This has long been the case, but we’re seeing a higher rate than ever.

In a tragic twist, I see too many women who actually lose their company instead of exiting on their own terms. The exit process is filled with pitfalls and complex issues – especially for women.

I’ve built my business as an advocate, and I specialize in helping women founders transition to their Third Act – when you’re ready to do the work you’ve always longed to do.

As your advocate, by definition, I’m looking out for your best interests. I am not taking a brokerage fee, commission, or equity. I am not motivated by how quickly the exit moves or the final dollar amounts. I want what you want – and will help you get it.

In my experience, women don't retire; they transition into a new stage of purpose and impact. Whether you are 40 or 60, the idea of retirement may not appeal to you. Just because you can retire doesn’t mean you’ll want to.

Are you ready to build your own keystone and cornerstone?

That requires a new way of thinking, new skills, a simple and elegant design, and an advocate by your side. Contact me to learn more. 

How exit-ready are you? Find out at: http://she-exits.com/