April 08, 2025
“As a rule, we think the primary way to generate more revenue is to raise our prices. However, that is only one of many ways to make more money. You don’t have to choose between making a profit and making a difference.” – Excerpt from Patty Block’s bestselling book, Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue
One of the hardest questions for business owners to answer is: what makes you different?
“My 30 years of experience.” – No, that's not it.
“The way I care for my clients.” – No, that's not it.
“The level of trust my clients and I have.” – No, that's not it.
“My excellent team I’ve developed over the years.” – That’s valuable, but that’s not it either.
The truth is there are thousands of (fill in the blank) _________________ (accountants, attorneys, financial planners, psychologists, consultants) who do exactly what you do, even if you have a specialty.
Discovering your unique advantage is tricky because it's impossible to read the label from inside the jar…
What makes you and your service different from colleagues, collaborators and competitors in your field?
It is so tough for each of us to find our unique advantage that I wrote a whole book about it: Your Hidden Advantage. What I found in my research was that our advantage is often hidden, even from ourselves.
What is your hidden advantage and how can you actively, unapologetically put it to work?
Now What?
Are you stuck in your Second Act?
Have you built a profitable and valuable business but instead of feeling like there's something missing, you’re feeling like there's something more?
If you’ve built an accounting firm, a law firm, a financial services firm, a psychology practice, or a specialty consulting firm that is generating $1 million to $10 million in annual revenue, you are in a prime market.
Larger firms and companies are growing by buying other firms. This has long been the case, but we’re seeing a higher rate than ever.
In a tragic twist, I see too many women who actually lose their company instead of exiting on their own terms. The exit process is filled with pitfalls and complex issues – especially for women.
I’ve built my business as an advocate, and I specialize in helping women founders transition to their Third Act – when you’re ready to do the work you’ve always longed to do.
As your advocate, by definition, I’m looking out for your best interests. I am not taking a brokerage fee, commission, or equity. I am not motivated by how quickly the exit moves or the final dollar amounts. I want what you want – and will help you get it.
In my experience, women don't retire; they transition into a new stage of purpose and impact. Whether you are 40 or 60, the idea of retirement may not appeal to you. Just because you can retire doesn’t mean you’ll want to.
Are you ready to find your hidden advantage and put it to work?
That requires a new way of thinking, new skills, a simple and elegant design, and an advocate by your side. Contact me to learn more.
How exit-ready are you? Find out at: http://she-exits.com/
My life’s work is empowering high-achieving women business owners to fine-tune their operations and scale their revenue for strategic growth, creating real business value and emerging exit ready. That value can transform into wealth when they are ready to exit their company - and I believe that wealth in the hands of women elevates society as a whole.