The crowd named her Ginger Snap – out in the Nevada desert, with the dust swirling and the heat bearing down.
It was August 2014 at Burning Man – an annual event focused on community, art, self-expression, and self-reliance. That year, over 65,000 “Burners” built and occupied a temporary city in the Black Rock Desert centered around a gift economy. No dollars were exchanged for goods or services – only gifts given unconditionally.
My mom was attending for the first time with my sister, a lifelong Burner. Mom was seventy-five, and Dad had passed away the year before. She met Dad when she was sixteen, married him at eighteen, and had her first child at nineteen. Navigating life without him was scary and intimidating.
Burning Man was a grand adventure, and Mom wanted to be prepared. After lots of thinking and rethinking, she decided her gift to others would be a business card bearing her favorite saying: “Love is the only thing that multiplies when divided,” along with a gingersnap cookie. She bought several giant tins of Swedish gingersnaps, and she was ready to roll!
She met her first Burners on the great, empty expanse of the Playa in the city center. In her stylish flowered fedora hat adorned with purple fabric butterflies, she shared her love, her motto, and her cookies – and the Burners named her Little Miss Ginger Snap.
What is the SNAP! System™ and how can it help you completely transform your business?
The first step to any change is to become aware. For years, I fell into the same trap time and again. I listened to the self-styled business gurus teaching formulas and ended up blaming myself when their methods didn’t work for me. I spent a fortune in time and money, but I still felt alone and frustrated, wondering why I couldn’t figure out a better, easier way to run my business.
We live in an age filled with so-called gurus who keep telling us we’re doing it “wrong.” We fall victim to their big promises and “proven success formulas.”
This is a common trap for many business owners but is compounded for Good Girls, who long for a “right” answer to achieve success.
That is exactly why I developed the SNAP! System. It is a proven framework to approach your business differently and unlock Your Hidden Advantage. The SNAP! System empowers you to discover the right answer for you. SNAP stands for:
As business owners, we work hard to create, nurture, and build our company. We put our heart and soul into it because we made the conscious decision to follow our dreams, be our own boss, and have more control over our lives.
The paradox is that it often feels like your company is running you!
I designed the SNAP! System to bring you clarity, confidence, and control about:
My SNAP! System will help you discover how to build and run your business your way – without the worry and angst you may often experience.
-- Excerpt from Patty’s book, Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue
Can the SNAP! System really transform your business? I'd love to hear what you think. Simply respond to this email. I read and respond to every email personally.
P.S. Are you giving 'invisible' discounts to prospects who didn't ask for them? The anxiety you feel when talking with a potential client leaks out when you slash your price because you're afraid you'll lose the opportunity if you don't. We think we're hiding our fear but others can sense it.
I've broken down exactly why this 'discount dilemma' happens in an exclusive training called The Value Equation, which you can get for FREE by signing up for the bonuses that are companion pieces for my book, Your Hidden Advantage.
Business advisor, pricing expert, and bestselling author, Patty Block empowers women business owners to turn up their power by shifting their mindset, attracting right-fit clients, and boosting their revenue to achieve a more profitable future. Isn't it time to run your business with more confidence, profit, and joy?
Unlock the Power to Attract Right-fit Clients and Boost Your Revenue