There is no magic answer to running your business successfully. There is no one-size-fits-all formula. No one else has the recipe that will work for you.
It’s up to you to figure out your own recipe: What works for you? What feels right? What gives you what you really want?
Becoming aware of the pitfalls and learning to approach your business differently can lead you to step into your power to become a confident business owner who:
This is the power of discovering Your Hidden Advantage™: your special ability that enables you to build value in your business. We can explore the concept of Your Hidden Advantage with two mini case studies:
Kathy and Theresa need to develop two significant skills to identify and optimize their Hidden Advantage: shifting their thinking and communicating effectively.
It’s important to unpack why this advantage is hidden. Hidden by who? From whom?
Many characters occupy our minds, including The Ghost of the Good Girl. Our Ghost is ever-present, constantly reminding us:
If you’re a Good Girl like me, that last item consistently keeps us blocked: Be nice. I think of it as the “price of nice,” and it may sound like this:
Purposely hiding topics that make us uncomfortable is a regular occurrence for most of us. We tend to downplay or hide our achievements, our stories, and our value from anyone we fear will judge us. So that’s essentially everyone.
Unintentionally, aspects of our value may be hidden even from ourselves. For example, many years ago, a client told me how much she valued that I was consistently calm. She recounted times she had contacted me feeling “totally freaked out” and how I helped her approach situations from a different perspective. It wasn’t apparent to me that my calmness was a valuable business asset!
Has someone given you feedback about a particular skill set, capability, or personality trait that they appreciated? Did you recognize this as a Hidden Advantage? Or did you dismiss the compliment because this skill, capability, or trait comes naturally to you? “Oh, that’s nothing,” you might say. “It’s easy. Anyone could do it.”
When you learn to identify your special ability, build your value, and highlight Your Hidden Advantage with powerful messaging and stories, you will get better results with less effort and stress.
-- Excerpt from Patty’s book, Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue
What is Your Hidden Advantage? I'd love to hear what you think and if you’re struggling with the ‘price of nice’. Simply respond to this email. I read and respond to every email personally.
P.S. Are you giving 'invisible' discounts to prospects who didn't ask for them? The anxiety you feel when talking with a potential client leaks out when you slash your price because you're afraid you'll lose the opportunity if you don't. We think we're hiding our fear but others can sense it.
I've broken down exactly why this 'discount dilemma' happens in an exclusive training called The Value Equation, which you can get for FREE by signing up for the bonuses that are companion pieces for my book, Your Hidden Advantage.
Business advisor, pricing expert, and bestselling author, Patty Block empowers women business owners to turn up their power by shifting their mindset, attracting right-fit clients, and boosting their revenue to achieve a more profitable future. Isn't it time to run your business with more confidence, profit, and joy?
Unlock the Power to Attract Right-fit Clients and Boost Your Revenue