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13 - What is the Bookend Model?

Effective communication is the cornerstone of every relationship, and crafting your message is critical to effective communication.

Many public speakers use a simple construct when designing their presentations:

  • Tell the audience what you want to tell them
  • Then tell them
  • Then tell them what you told them 

Three parts, simple to digest and repetitive. Now imagine a bookcase, with the traditional bookend, books and bookend. You need all three parts for the bookends to have a purpose and the books to stay upright.

In this same way, imagine that the first bookend is about taking control of an interaction and setting expectations: tell the audience what you want to tell them.

The books are about managing expectations: then tell them.

And the final bookend is about summarizing and outlining next steps: then tell them what you told them.

Try designing and implementing this model for your own use. With practice, people will respond to you in a more positive and constructive way. 

The Block Group advocates for women-owned businesses, helping them position their companies for strategic growth.

Charting the course for impactful, sustainable, profitable businesses, the beacon is control:  of your strategic direction, your money, your time, your staffing, and your ability to bring in business.

Applying this holistic approach to business, The Block Group guides organizations through the business cycle, revitalizing management and promoting growth.  We bring together the people, resources and ideas that build results.

All the best! 

Patty Block

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