Interview Patty

Embracing the Chill of Winter

September 26, 2023 

In a picturesque town nestled at the foot of snow-covered mountains, lived a remarkable woman named Sarah. For two decades, she owned a highly successful accounting firm.

With an expert team by her side, she skillfully navigated the ups and downs of business, reaching over two $million in annual revenue.

However, as the years rolled on and the signs of Winter's approach became increasingly evident, Sarah found herself facing a different kind of challenge – the transition of her business.

As the leaves turned to hues of gold and crimson, Sarah began to contemplate the next phase of her life. The changing seasons of her business mirrored the natural world around her.

Just as autumn signaled the end of the growing season, she felt that it was time to prepare for Winter, a season of rest and renewal.

Transitioning out of her business was a daunting prospect. Like the onset of Winter, it brought with it a sense of uncertainty, darkness, and even a touch of melancholy.

Sarah had spent years nurturing her business, and the thought of letting go filled her with a mix of nostalgia and apprehension.


Today’s Question:

You may have heard me talk about the four seasons of your business. Each season has its own challenges and can keep you from reaching the next season on the timeline you desire.

But eventually, like Sarah, every step you’ve taken to build your business will lead to Winter.

You’ve spent decades honing your reputation, credibility, and business acumen. You care a great deal about your legacy and want to realize the value of what you’ve built. You’ve worked hard and earned every achievement.

At some point, you will exit your business, whether it’s voluntary or not. If you needed to step away from your business today, due to a health problem or a family issue, would your company fall apart?

But Here’s the Twist
. . .

Winter's greatest challenge is the cold, and in Sarah's case, it symbolized the uncertainty of what lay ahead.

She couldn't help but wonder if she was making the right decision. Her business had been her life's work and stepping away from it felt like stepping into the unknown.

That chill of uncertainty felt risky and scary, and she worried she would have to close the doors and get nothing from what she built.

Now What?

Just as snow-covered roads made travel treacherous, Sarah encountered obstacles on her path to transition.

The process was complex and sometimes overwhelming, much like navigating a snowstorm.

Sarah realized that she needed a plan and together, we developed a roadmap aligned with her goals, showing her the way through the snowy terrain.

Often the biggest challenges of Winter for women business owners are:

  • Getting clear on the endgame and what is most important to them.
  • Finding the right staff at the right time and being able to afford them, manage them, and keep them.
  • Leading, training, and holding staff accountable without a lot of handholding.
  • Struggling with the need to be liked, which can be much more powerful than the need to be profitable (I call it the ‘Price of Nice’).


Sarah’s roadmap addressed these issues and more. She realized that her transition was not just about closing a chapter but about building a legacy.

She wanted to ensure that her business continued to thrive even in her absence. This meant empowering her team and passing on her knowledge and values to the next generation of leaders.

Sarah's journey served as an inspiration to other women business owners who were facing their own seasons of transition. She showed them that, much like Winter, business transitions could be challenging but also a time of reflection, preparation, and renewal.


With determination and the right support, they could emerge from the cold of uncertainty into the warmth of a new and exciting chapter in their lives.


Sarah achieved an Elegant Exit™.


Discover your Exit Readiness Index™ with this assessment: http://she-exits.com/


At some point, you will exit your business, whether it’s voluntary or not. If you needed to step away from your business today, due to a health problem or a family issue, would your company fall apart?

'd love to hear what you think.  I read and respond to every email personally.

P.S. Are you giving 'invisible' discounts to prospects who didn't ask for them? The anxiety you feel when talking with a potential client leaks out when you slash your price because you're afraid you'll lose the opportunity if you don't.  

I’ve broken down exactly why this 'discount dilemma' happens in an exclusive training called The Value Equation, which you can get for FREE by signing up for the bonuses that are companion pieces for my book, Your Hidden Advantage.

Patty Block

My life’s work is empowering high-achieving women business owners to fine-tune their operations and scale their revenue for strategic growth, creating real business value and emerging exit ready. That value can transform into wealth when they are ready to exit their company - and I believe that wealth in the hands of women elevates society as a whole.

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