I developed Your Hidden Advantage™ Accelerator for all the ‘good girls’ who feel unfulfilled in their business.
You grew up, got your education, built relationships, and became an expert in your field. You likely had a corporate career and worked for some good and some terrible bosses until you took a leap of faith to build your own business.
You love the work you do and care deeply about your clients. You’ve made it this far, delivering excellence and great results. Your clients sing your praises.
And yet…
Running a business is hard. You need to learn new, complicated things. You need to (gasp!) sell. You need to figure out how to price, get people to understand who you are and how you help, find ready buyers, network productively, manage your client relationships, work efficiently, use technology effectively, handle your accounting, and manage people.
You need to set boundaries and expectations, have difficult conversations, innovate, and improve. You need to generate a healthy profit so you can do all of the above.
But here’s the twist…
As ‘good girls’, we are raised to think everyone else has ‘the answer’.
We’re not raised to trust our own instincts and intuition - or to create a business that operates on our own terms. We continue to believe there is some ‘cookie cutter’ approach that will magically solve all our problems.
We spend so much time and energy comparing ourselves to others, we lose sight of the real gifts we have. This ‘comparitis’ keeps us stuck, feeling embarrassed, exposed, and vulnerable.
We fall victim to other people's ‘proven success formulas’, thinking others have the ‘right’ answer. We live in an age of ‘gurus’ who keep telling us we’re doing it ‘wrong’.
There is no ‘right’ way to run a business – there is only your right way:
- a way that aligns with who you are, and what and who you care about
- a way that helps you see things clearly and upgrade your confidence
- a way that streamlines the daily grind and maximizes the joy
- a way that lets you fall back in love with your business
I’ve done it and I’ve helped countless women do the same. Since 2006, my mission has been to empower women business owners to design a more profitable future for their business by unlocking their hidden advantage.