5 Things You Need to Know Before Merging
Key considerations to make before saying “I do.”
1. Make the Business Case - Mergers and acquisitions are expensive, time consuming, and loaded with potential problems if not done correctly.
8 Strategies to Diversify Your Business
Don’t Put All Your Eggs in One Basket
1. - Adapt. Tweak your product or service so it appeals to a new group of consumers or users. If you have a “high end” product or service,
How to Win a Government Contract
Have the Federal Government as a Customer
1. Decide what to sell. - The first thing you must do is figure out what products or services you will sell to which federal agency.
Business Alliances: The Pros and Cons
Enhance your business’ reputation and reach
Smart marketers - It is important to realize that your customers patients, referral sources and others are not just “customers in a vacuum.
How to Define Your Target Market
No One Can Afford to Target Everyone
Look at Your Current Customer Base - Who are your current customers, and why do they buy from you?
How to License a Product
Licensing: How it works
When a company licenses your product, they take over the manufacturing and distribution (sales) of your product.
