Don’t let your business be put into the ‘cute’ category
Defend your concept
Own your ambition. As a young woman, people will try to put your business into the “cute” category, says Lisa McLeod. Don’t let them. If you run a cupcake shop, talk about yourself as if you are cupcake mogul. If you starting an Internet business make it clear that you’re just as savvy as Zuckerburg. Don’t ever use the words, little, small or fledgling to describe yourself or your business. You don’t have a cute little business, you have a REAL business. When I started my business 20 years ago, people often assumed I worked for myself so I could have more flexibility with my kids. In hindsight, when people called my business little, I should have said, “It is now, but I plan for it to be very big.” It takes guts and ambition to start a business. The founders of HP, Wal-Mart and Google had ambition. So do you, don’t ever forget that.