Measuring the right key business data is the focus of Xerox’s final myth. How do you determine what to measure in your business?

8. Track Your Results

Metrics are only as useful as what they measure. If you measure input, such as how many sales calls were made, you can calculate the cost per call. But if you measure output, such as sales closed, you can calculate the cost per sale. Measuring output can be more difficult than measuring input, but it’s also more useful in guiding business decisions.