Consider the Following Before Investing Another Dollar

1. You Need Clarity. - Clarity is key to effective branding. You must first know what you want before you can show the world what it means.
2. Authentic Marketing is a Must. - A strong brand compels people to buy. It’s important that you develop a strong positive sense of self that is different from your competition. Consider your target audience and the unique message you want to convey to them.

The Seven Essential Sections of a Business Plan

1.- Executive Summary - Within the overall outline of the business plan, the executive summary will follow the title page. The summary should tell the reader what you want. This is very important. All too often, what the business owner desires is buried on page eight. Clearly state what you're asking for in the summary.
2. - Business Description - The business description usually begins with a short description of the industry. When describing the industry, discuss the present outlook as well as future possibilities. You should also provide information on all the various markets within the industry, including any new products or developments that will benefit or adversely affect your business.

Brand position

This is the core of why you exist in the first place (beyond making money). It’s what you emotionally deliver to your customers. Brands are meant to last over decades and have deeper meaning. It’s why people are willing to stand in line for days to buy your stuff or why talent would kill just to join your company. While taglines try to gain space in your mind, brands try to win over your heart.

Are You Better at it Than Your Competitors?

Step 1 - Make an assessment. Your employment metrics provide an excellent starting place to determine if the bottom line is suffering from excessive turnover, high recruitment costs, low employee engagement, etc. Do you track these metrics? If not, start now. Survey your existing employees to find out their perceptions of professional development opportunities and your work environment.

• Who are You - Are You Being Authentic?

You can Attract More Clients and Have the Kind of Income you Want

Step One: Get Clear On Who You’re Targeting - Before you begin any marketing, you must find
your target audience. Do your research and discover who your products or services can help the most.
Step Two: Understand What They Really Want Emotionally and Logically - Once you’ve identified your best target audience, it’s time to learn what they really, really want. What do they dream of accomplishing? What keeps them awake at night?

This is How you can Compete With your Male Peers

1. Don’t put yourself down - We all do it. But self-deprecation is self-sabotage. Men talk themselves into deals. Women talk themselves out of them.
2. No one likes a cold call - Never, ever, turn up in front of a venture capitalist (VC) or private equity (PE) house and ask for money without getting someone else to boost your credentials first. That person may be a customer, supplier or professional adviser. And if they have a relationship with the VC or PE house, even better.