5 Ways to Demonstrate Value to Your Customers
The Buyer Is in Control
1. - Provide valuable content that supports your customers in their usage of your products and services. Content and information that enables
and empowers your customers to do their jobs better is the ultimate way to thank them for their business, and support their success in ways that will serve volumes to your advocacy marketing.
2. - Establish and maintain a customer community that serves as a hub for knowledge and information exchange. Give your brand its own social media channel and provide a means of connecting your customers across the globe so they can learn from like-minded peers and showcase their success and best practices.
3. - Share your company’s stories via social media to support positive brand perception and humanize your products or service. Posting information about your team, their milestones, and personal journeys helps distinguish your company and encourages two-way relationships between you and your customers.
4. - Anticipate and address customer needs to showcase your appreciation for their business and commitment to their achievements. ‘Get in front’ of milestone events like contract renewals by setting up trigger alerts and drip programs tied to expiration dates. Create and circulate supplementary how-to guides and/or troubleshooting tips for known bug fixes.
5. - Host networking events that bring together your customers and relevant peers, influencers, and team members. User events are a great platform to get your customers excited about product launches or updates. Physical events are challenging for those marketers managing a smaller budget, but there are a variety of free web event hosting platforms. Google Hangout is another great way to virtually provide thought utility, engagement, and find out your customers’ biggest concerns.
Read the full article at: eloqua
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
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