What Influences Customer Experience?

Advice For Women Entrepreneurs

Winning in the marketplace requires that you continuously and consistently meet and exceed your prospective customers’ expectations

each and every time they come into contact with your business regarding:

• The products you carry
• The services you offer
• The design and appearance of your facilities
• The appearance and content of signage, advertising, and promotion literature
• The appearance and conduct of your employees
• The quality and pricing of your products or services
• Warranty issues, complaint resolutions, and other communications.

Failure to review every point of contact and deliver a consistent message across the company can lead to a poor bottom line.

Restaurants in every community have failed due to the appearance of their bathrooms or the sanitation in their kitchens, not the cost or taste of their food. Similarly, long lines to check-out or an inventory shortage can ruin an otherwise positive shopping experience. A poorly designed website or telephone system can be so irritating that some prospective buyers never make a second attempt at communication.

Source: MoneyCrashers

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

Advice for women entrepreneurs.

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