Define a Target Market for your Business

Houston Growth for Women-Owned Businesses

You need to know exactly (or as exact as you can possibly make it) who your customers are.

It's called demographics. It's part of the research you need to do before going into business. It may not go well if you have no idea who you are going to be talking to about your service or product.

Geographic, demographic and psychographic are the three main ways you can find your target market.

Once you know who it is you're going after then you can begin to design a plan around how you will market to them so they can see you, begin to learn who you are and get to liking you so they come and buy from you.

If you try to blanket everyone with one marketing message you'll lose over half of your audience simply because it doesn't apply to them.

Target who you are after and you will know how to reach them easier and find that you won't have to invest so much into your marketing to get the results you want.

You'll be more focused, more effective in your marketing strategies and be able to get a greater return on your marketing investment.

Source: entrepreneur

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

Houston Growth for women-owned businesses.

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