Turn a Good Idea Into a Good Income
Entrepreneurial Success does not Have to Be Defined by Your Gender
1.- Be the woman with a plan. - You need more than just discipline to succeed. You need a plan to get you where you want to be. For me, I began by carving out one half-day each week to evaluate every business activity that took my time. Assign a value to each action and then do ‘smart math.’ A customer must find enough value in what you offer to pay for it.
This kind of smart math is the only way to figure out things such as if it’s practical to purchase a software system, or when the time is right to hire employees. Without cash in the bank to pay wages, or to purchase programs for added efficiencies, you’ll need to get an operating loan. To do that, you’ll need cash flow. To get cash flow, you’ll need to be faster, better, or cheaper than the competition. Pick one, and you stand a chance.
I believe the biggest reason only 1.8% of female entrepreneurs cross the million dollar revenue threshold has more to do with their failure in taking a practical, disciplined approach to examining the costs of time, process and people than not having enough capital in the beginning. But there are resources to help you through this process.
2-. Pull the weeds and let it grow. - Take a hard look at what your goals are, how you are spending your time and who you surround yourself with. Your objectives, your daily practices. If you want your entrepreneurial dream to become your reality, you need to start doing the practical things that matter most and get rid of unsupportive interference.
3.- Don’t be afraid to color outside the (gendered) lines! - Coming from a long line of entrepreneurs, I saw firsthand that starting with nothing was a powerful motivator to out-innovate the competition and claim market leadership. You don’t have to look far to see male entrepreneurial role models who’ve made it against all odds through their ability to persevere and inspire others with their courage and vision.
The line of female entrepreneurs who’ve risen from poverty aren’t as visible, but they’re out there. We need more of them. Debbi Fields, founder of Mrs. Fields Cookies comes to mind. Mrs. Fields explains entrepreneurial success like this: “Entrepreneurship has no age or time limits...it thrives on hope and inspiration. Those who choose to participate can only make the world a better place.”
Entrepreneurial success does not have to be defined by your gender, economic status, or bank account. You can succeed with next to nothing when you align yourself with supportive people and a smart plan that transforms your resourcefulness into your future financial clout.
Source: huffingtonpost
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
The Block Group Inc.
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