Start from the inside out.

Do you have a crisis communication plan in place should something arise via social media?

I always stress to clients that before you pull the trigger on social media you need to be sure that you are ready for it internally. Are you and your staff ready to handle any questions that come through the door? Do you have a crisis communication plan in place should something arise via social media? Do you have the bandwidth to actively keep up with this audience? Who will take ownership of retrieving and posting content?

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