Build your community.

Is it enough to have a website?

This is one of the more challenging areas for larger companies and I don't see it getting any easier for smaller ones. Promoting the fact that you're on the social networks can help. Be sure to start showing your presence on your website, and consider things offline like your business cards, brochures and any other printed collateral you may have. They can also be used as a platform to advertise your social media presence by adding your social media information to them. It can be as simple as including a Facebook and Twitter icon to the pieces. Also, create an email database of loyal followers so that you can extend conversations and create referral programs to aid in growing your community.

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