Don't cut your advertising.
Which is better, online advertising or traditional methods?
If you've been running traditional advertising campaigns, then you should continue to. Social media marketing shouldn't be looked at as a means of replacing your advertising, rather, enhancing it. It is most effective when working hand-in-hand with traditional off and online advertising. Remember that social media isn't for everyone and you still need a way of reaching out to this group.
Read the full article at: http://www.huffingtonpost.com/brandon-suyeoka/7-tips-for-small-business_b_4139791.html