4. - Create a delightful customer experience

7 must-know tips from successful entrepreneurs

Several components come together to win customers, and everyone at the company needs to know their own role in retaining customers. "It's mission critical that everyone on our team understands how they fit into the brand and what they bring to the value chain that delivers a successful customer experience," Mondello says. King notes that shipping plays a vital role in her customers' experience, particularly since Brownie Points provides a perishable product. "You need to know that you're partnering with someone who can manage your shipments and make sure your packages arrive on time," she says.

Read the full article at: http://compass.ups.com/7-tips-from-successful-entrepreneurs/