A Way to Give Your Business a Boost in a Slow Market.

Offer Temporary Discounts or Deals.

Discounting is not a long-term strategy for success, unless you're the size of Walmart and can afford to make small margins by moving huge volumes of product. However, when you need to shake things up, a temporary discount to the price of your product may be the ticket. It should help to convince those people who are sitting on the fence to pull out their wallets and make the purchase. Consumers are more price-sensitive these days, as evidenced by the continuing success of Walmart and other big box retail stores offering low prices. A modest discount that you can live with could be a great tonic to help you grow your sales numbers. Also, remember that plenty of good things come from sales, including testimonials, positive word of mouth, and more. As the old small business saying goes, "activity breeds activity."

Read the full article at: http://www.franchising.com/articles/shake_up_sales_3_ways_to_give_your_business_a_boost_in_a_slow_market.html

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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