Second Way to Give Your Business a Boost in a Slow Market.

Get Feedback From Non-Buyers.

The people who don't buy from you can sometimes be more important than those who do. Understanding the reasons why a potential customer did not pull out their wallet might open your eyes to problems with your website or your in-store merchandise selection that you hadn't noticed before. In sales theory, they call these things "barriers to purchase." Take a moment to contact some recent prospects who didn't buy your product or service. Ask them what the barriers to purchase were for them. Was your price just a bit too high? Did they not believe your testimonials? Did they misunderstand your guarantee? If you can find out what some key barriers to purchase are for your business, you can get to work on fixing them. As a thank you for their feedback, you should offer them a free gift of a nominal value. The feedback will be well worth the modest expense.

Read the full article at: http://www.franchising.com/articles/shake_up_sales_3_ways_to_give_your_business_a_boost_in_a_slow_market.html

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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