Why You are Crucial to Your Brand
Clients Want to Know the Real You
Embrace your DNA - Don’t try to be like someone else, acting as a weaker version of someone else is soul-destroying. You will be creating a mask that will eventually slip. Being true to yourself, focusing on the best of you will make you shine, it will help you to stand out from the crowd, attract the right type of clients and build a powerful personal brand.
Your brand mantra - Most businesses have three key messages but it is perfectly okay to have one if you feel it does everything you need. Your messages should tell your audience what it is that makes your business unique, while describing in a compelling fashion the added value that you bring to the table.
It’s the way you tell ‘em - The tone of voice you use to accompany your branding messages is important from a branding perspective too, because it communicates a lot of what you’re all about to clients and potential clients. Tonality is not just about what you say but how you say it.
How you take it to the next level - Excellence is key to getting your personal brand to the next level there is no short cut around hard work and although you hear of people who have a brilliant brand and work just a few hours a week every female entrepreneur I have met is extremely hard-working.
Getting up close and staying personal - It’s important in developing your personal brand to remain close to your clients so that you can understand and continue to understand the drivers of their business and how you can help them find solutions. By focusing on your client’s business drivers you will learn more about the way they operate and the industry they’re in; you never know when going the extra mile can make a crucial difference.
Read the full article at: womenunlimitedworldwide
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Growth for women-owned businesses.
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