3 Strategies for Effectively Communicating with Your Customers
Communicating Should Be on the Top of Your Agenda
Ask for Feedback
Whether it’s good or bad, feedback can save your business. It will enable you to make the necessary tweaks. You will be able to improve upon what’s working and get rid of what’s not.
How do you get this feedback? You can send out a survey in your email messages. You can make it an anonymous poll so it’s easier for them to provide you with the information you’re looking for.
Stay in Touch
You need to stay in touch with your customers, and this is why it’s so critical that you try to capture their email addresses. Just because someone makes a purchase from you doesn't mean your company is on the top of their mind.
Being able to reach out to customers on a regular basis builds that business relationship. Make your customers feel “special”.
Get Creative
Utilize what I call your “P” Factor. In other words, put your personality into your business. Don’t make your marketing pieces boring. Stand out from the competition by making it visually appealing. Use visuals to create a wow factor in your marketing pieces. You want to capture their attention.
Read the full article at: womenonbusiness
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Business management consultant.
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