Highlights

• Patty helps women business owners create a framework and processes that work for them.

• The challenge starts with pricing, especially for women.

• We talk about what people should focus on as they are building their business.

• Because you learn what to do that doesn’t mean you know how to execute.

• Outsourcing can be very helpful so you don’t have to learn everything.

• Time management is important. Know when your most productive hours are.

• There’s a difference between productivity and efficiency.

• You need self-awareness to figure out what works for you, which takes time.

• Patty talks about the value of having an accountability partner.

• Being a business owner can be very isolating, so having a mentor or coach along with an accountability partner can help.

• Build your support system. It’s important.

• Focusing on money often fails.

• Patty shares some information about the sales program she is putting together.

• Women have different challenges than men including limited thinking and fear.

• Patty talks about value-based pricing and having different price points for different audiences.

• Patty offers a lot of free resources on her website.