In today's episode, our host Tori Barker is joined by the remarkable Patty Block, a seasoned business expert dedicated to empowering women in the business world. Patty offers valuable insights gained from her experience of supporting women entrepreneurs since 2006. In this engaging conversation, Patty shares her personal journey of overcoming challenges as a single mom and business owner, providing invaluable advice on pricing, balancing work and life, and planning for a successful exit from your business. Tune in to gain essential wisdom that could transform your approach to business and life.

00:00 Passionate about helping women business owners. Family.

05:09 Mother ate broken cookies so I had whole. Women undervalue, underprice, overdeliver, profit suffers.

07:06 An analogy for undervaluing female business owners.

12:52 Find and unlock your hidden business advantage.

16:01 Emphasis on preparation to prevent business loss.

17:41 Sharing heartfelt stories in memoir and business.

20:48 Sharing lived experiences helps connect with clients.

24:55 Balance in life is key to success.