How to Increase Your Business Sales
Promoting Your Business
1. - Advertise. - If your customers don't know about your business, you won't be able to sell to them. When a potential customer is preparing to make a purchase, s/he is more likely to visit business s/he already knows about, rather than simply looking one up online or in the phone book. Though the internet has changed the process an average consumer uses to find a business by making it easy to quickly obtain pertinent information, reviews, and so on, advertisements still play a big role in fostering awareness of your brand. Below are just a few places you may want to consider advertising:
In paper publications (newspapers, magazines, etc.)
- On TV
- On the radio
- On signs or billboards
- On flyers or handouts
- On the internet (banner ads, search engine ads, etc.)
- On Social media
2. - Offer (and publicize) special deals and discounts. - Customers love great deals, so special one-time offers are a great way to raise your sales in the short term. However, to take full advantage of the sales "spike" a special deal can provide, make sure as many people know about it as possible. This may mean mentioning upcoming deals to your business's customers, distributing flyers or handouts, paying for advertisements, or more. Balance the costs of publicizing your deal with the benefits you're likely to gain from it. Below are just a few ideas for deals you may want to run:
- Flat or percentage price cuts for certain products (e.g. $20 off all microwaves)
- Percent discounts for purchases over a certain price (e.g. 10% off on purchases over $70)
- Buy x, get y free deals (e.g. buy 3, get 1 free)
- Limited-time bundles (e.g. buy a computer by the end of the month and receive a free keyboard)
3. - Make the process of buying your products a safer bet (and publicize this). - Customers are more likely to buy from you if they're confident that their money won't be going to waste. Demonstrate confidence in the quality of your products by "insuring" the customer's purchase with any number of strategies - a few are listed below. Whichever you choose, remember that it's important for your customer to be aware of these policies for you to benefit from them, so be sure to promote and publicize them. You may want to:
- Offer a money-back warranty
- Have a generous return program
- Have a "satisfaction guaranteed" policy
Read the full article at: http://www.wikihow.com/Increase-Your-Business-Sales
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
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