How To Boost Your Company’s Brand on LinkedIn.

13 Ways To Boost Your Company’s Brand on LinkedIn.

1. Demonstrate value. Identify who your target audience is and give thought to the kinds of things they need to see to be engaged and perceive value.
2. Use your existing content streams. Not sure what content to post? Why not use content you have that has already proven popular on other social networks.
3. Don’t neglect your personal profile. Remember that, in terms of branding, your personal and business profile really are intertwined.
4. Create an information hub. Make sure that you include any logos and a banner image as well as a captivating description of who you are and what you do.
5. Showcase your products and services. The products tab is one of the cool features available for company pages, yet a surprising number of companies don’t use it at all.
6. Encourage colleagues/employees to connect. Your brand potentially has much wider exposure when colleagues and employees add their current position at your company to their profiles.
7. Participate in key groups. Identify key groups in which you want to establish yourself and your brand as an influencer.
8. Connect your online platforms. It may seem obvious, but is your website connected to your LinkedIn profile? What about email signatures or newsletters?
9. Post regularly. Stats from LinkedIn indicate that companies who post at least 20 times per month will reach at least 60 percent of their audience.
10. 1Create sharable content. YouTube videos will play directly in LinkedIn feeds and according to LinkedIn statistics, result in 75 percent more shares.
11. Make use of sponsored updates. This was a feature added this year which really gives companies the opportunity to reach an audience further than their own followers.
12. Follow your analytics. The analytics feature of your company page really gives you the opportunity to refine your content.
13. Increase reach. Similar to the reach from colleagues and/or employees updating their current position to your company, getting them to share your company page updates gives you access to all of their connections as well.

Read the full article at: http://www.responsys.com/blogs/nsm/social-media-marketing/13-ways-boost-companys-brand-linkedin/

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

Growth for women-owned businesses.

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