Make Your Business Shine Online.

Make a Video Connection.

Many a business has been made on YouTube—and given the weight that Google accords to YouTube videos in search results, putting some effort into devising an engaging and/or humorous mini-movie to promote your business can be time very well spent. If it's a hit, your sales could go through the roof overnight. If it's not, it will still improve your visibility online. Remember to link back prodigiously on your YouTube Channel page and on each video's page itself. Link to your other social media sites, too, and use keyword tags thoughtfully. Can't come up with a funny video to promote yourself? Try putting together a webinar that will show potential customers your expertise.

Read the full article at: http://www.pcworld.com/article/2029636/make-your-business-shine-online-8-steps-to-boost-visibility.html?page=2

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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