7 Steps to Becoming an Expert in Your Field
Below are seven simple ways for you to do just that
1. Become an advocate and educator for your customers. - Part of having authority status is being both an educator and an advocate for your clients.
As an educator, you work hard at communicating with your customers on a regular basis.
2. Micro-specialize. - Instead of trying to please everyone, focus your efforts on a small amount of possible clients. This approach will help understand the niche better and be able to cater your marketing better. You’ll perfect the art of appealing to and pleasing that smaller scope of customers.
3. Write articles for news sites and profession publications. - Make a concerted effort to write articles pertaining to your area of expertise. Send them in to newspapers and trade journals along with other professional publications.
4. Write a book using problem-solution format. - Another tip to becoming an expert is to take what has been your most read, or best received articles, and delve deeper into the subject broached in those pieces. Keep in mind, the book doesn’t have to be long. In fact, in terms of today’s readers, shorter is often better.
5. Start speaking. - Speaking in public is scary for many people. However, giving speeches or participating in seminars or panels is a great way to present yourself as an authority in your field. One way to obtain a few speaking gigs is to align yourself with other successful speakers. If given the opportunity to speak alongside someone who is already well known, you will have a good-sized audience, and you can offer a different perspective on whatever the topic.
6. Get interviewed on radio shows and podcast. - Podcasts are typically a niche driven industry, making them an ideal way to get your message across to a large amount of people. To get on a radio show or podcast, contact the host. You can usually find contact information, such as email addresses, on the show’s website.
7. Use trust triggers. - After you have been a guest on a radio show, spoken alongside a reputable speaker or had your worked published by a trusted outlet, you can begin sharing that experience as a way to build trust.
Source: entrepreneur
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Business consulting for women entrepreneurs.
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