A Good Example of a Bad Way To Handle Negative Customer Reviews

Strong Arm Tactics Won't Right A Wrong (Or, a Bad Review)

For some people, their own worst critics are themselves; for others, it is anonymous people on social networks like Facebook, Twitter, or review sites like Yelp.

We live in an age where access to the Internet makes it easy for anyone to vent, post public complaints, and even retaliate against a business by creating smear campaigns that sometimes go viral.  People with an axe to grind (pr simply too much time on their hands) may even go so far as to create a yourcompanynamesucks.com website.  Yelp is a good example of a very public forum where people can, and often do, say anything they want about a business and, for the most part, get away with it.

• Dealing With Lies, False, And Bad Reviews On Yelp
• Steps To Take To Fight Back Against Bad Yelp Reviews

Angry people who post nasty missives about their experience with a company often do so anonymously and there is little a business owner can do aside from addressing the comments as best possible, shutting down the ability to post additional comments in a thread, or, in certain cases, tracking down the unhappy poster and trying to resolve the problem directly.  I do not recommend trying to track down everyone who simply shares a negative opinion about your business; it is a waste of time, but every once in a while it may be necessary to help repair some social media damage.

Read the full article at: womeninbusiness.about.com

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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