Why Change Your Business Name
Business Consulting for Women Entrepreneurs
Here are four factors to consider when thinking about a potential name change.
1. Is your name too complicated? A foreign name, funny spelling or a word length that rivals “super-califragilisticexpialidocious” can seem cool early on, but your company is doing itself a disservice if people always mispronounce it or they can't remember it. Your message could be getting lost in translation because of your company's name.
2. Is your name too generic? It may be time to consider a name change if yours is too similar to a competitor's, or it doesn't get across what you offer. Write down the names of your local competitors, and ponder how your name stacks up.
3. Can you afford it? Changing your company name isn't cheap. You'll have to change your marketing materials-ads, logos, company stationery and so on-and make legal changes if the company is incorporated. Think about everything you'd have to change, then estimate the overall cost.
4. Do you still have low brand equity? A name change can work if your company still has low brand equity-that is, the estimated monetary value added to your brand because people know who you are. On the other hand, if your local brand equity has grown greatly, a name change could end up costing more than it's worth.
Source: entrepreneur
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Business consulting for women entrepreneurs.
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