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Interview Patty

How to Expand Your Business Like a Superhero

Houston Advice For Women Entrepreneurs

1. - Invest in systems. - A business powered by systems is one that can handle the multi-layered demands of expansion.

Having robust systems or powerful e-commerce software in place can help you focus on the important parts of growth and expansion. Review your business to see what aspects are repetitive or monotonous and make it your goal to automate or outsource as much possible so you can remain focused on growth.

2. - Focus on scalability. - When money, time and expertise are in short supply, it can be tempting to go with the quick (or cheap) fix, and investing in basic solutions that don’t require a huge financial investment or learning curve can seem wise. But things are not always what they seem.

3. - Don't forget the value of strategic planning. - Strategic planning is the link between a great idea and true success and growth. More of a philosophy of operation than a one-time event, it requires ongoing attention to detail and time investment.

4. -Always have a backup plan. - You need a backup plan. When you're a one-person shop, you're usually able pivot quickly when things do not go as expected. As your business grows and becomes more complex, these quick adjustments are more difficult.

5. - Take Calculated Risks. - To make the right decisions it will sometimes be necessary to move outside your comfort zone. At times, you may feel you're swinging above the city with nothing but a complex and delicate web keeping you from crashing to the ground.

6. - Invest in staff and culture. - Growing beyond solo-preneurship is a big step. But if you talk to others who have grown their small business to include employees, contractors or freelancers you'll soon learn just how vital the right people are in making your expansion dreams a reality.

7. -Forecast for intentional growth. - But expansion can be carefully considered and planned for. By taking a slow-and-steady approach and planning ahead for each step along the road, you’ll set your business up for successful proactive growth, instead of a stressful reactive response to an immediate need.

8. - Stay focused on your core strengths. - What is the one thing you bring to the table that others do not? Keep your focus on that. If you make the most amazing widgets on the planet, then do just that. As many things as you may feel like you should/could/would do in a perfect world (where time was unlimited and sleep was not required), what you need to do is keep making your widgets better and better and better. Hire or purchase other solutions, staff and expertise to take care of the rest.

9. - Be financially savvy. - Always leave extra padding in your budget for things that you overlooked or didn't account for in your expansion. Even small things can derail your budget.

10. - Trust yourself. - All the advice in the world is no substitute for your finely honed instincts (this is where you really learn to trust your spidey sense). These are your dreams. And there will be times where opportunities come along that fall outside of your plans and projections.

11. - Feel the fear and do it anyway. - Growth is scary. Sometimes it may feel easier to stick with the status quo and not take the risk, even for brave superhero types. But you’re ready for this: You’ve done the groundwork and your foundation is steady and strong. So tie on that cape and take the leap – you and your business are ready to fly.

Source: Infusionsoft

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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Houston Advice for women entrepreneurs.

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