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Interview Patty

6 Tips to Make your Company Famous

Focus on Consistency and Commitment

If a good chunk of your customers come from your local area, then you should be taking some steps to make your business “locally famous.”

It’s not difficult, but it does take consistency and commitment to build your company’s reputation in your local marketplace. The great news is that very few of your competitors are doing it. So, if your team decides to take this on, you’ll quickly generate an ongoing stream of local leads for your company.
Here are top tips for getting your brand well known in your local marketplace:

1) Develop relationships with business reporters.
Most cities have several business publications that realize the two actions they need to take to survive in today’s Internet-biased world are:
1) Tell more stories about local businesses and
2) Shift all of their publishing efforts to the online world.

2) Contribute guest content for local business publishers.
Your local business publishers have shifted their focus to the online realm. This means they are on a never-ending quest for great content related to local business. If you are an authority in a specific area of expertise, you may even be able to get a spot as a regular contributor.

3) Nominate your business and people for local awards and lists.
Your local business publications and organizations have a number of awards and lists and always look for exciting businesses to highlight.

4) Shop networking events until you find the right fit, then attend.
While I’m sure you’ve already considered networking as an option, what you may not have considered is looking for the right-fit networking event.
Since your time is precious, you should only attend only those networking groups that are going to allow you to meet your target audience. Search online and ask business friends for recommendations. Attend a few each month to see if your key buyers are actually attending them. When you find the golden groups, then is it time to dedicate yourself to regular attendance.

5) Never go out to lunch alone.
You have many people in your local area who can connect you with your next new customer. But, if you aren’t meeting with people on a regular basis, then, you are missing a huge opportunity.

Take people you know out to lunch or coffee. Tell them what’s new in your business and explain who you are looking for as new customers. Ask them about what’s going on in their life and how you can help them. The power of people is exponential. The more you take the opportunity to nurture and broaden your relationships with people, the more they will refer people your way.

6) Create amazing relationships with your customers.
Part of your sales force can be your thrilled customers. If you do everything that you can to delight them, they will refer an ongoing stream of their friends excited to be your next customer. Continuing to communicate with and educate your customer after the initial sale is a great step in this direction. Serve them better than anyone else out there.

Once you’ve delivered service, take the time to follow up to learn if they need anything else from your company.
Making your business “locally famous” will encourage customer loyalty, boost referrals, bring new business, and help strengthen your brand against competitors. These strategies don’t require much money, but they will take time and effort.

Source: Rightmixmarketing

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

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