Convert Your Employees into Brand Ambassadors
Houston Business Coaching for Women
1. - Make sure your employees know the brand’s story. For employees to significantly help the company’s marketing efforts
as brand ambassadors, they need to know exactly what it is that they are promoting. Take time to teach your employees about what you do and why it is different or unique; remember, a brand is only as strong as its advocates are empowered and dedicated. The more they understand, the more passionate they will become and the more they will spread the word about your brand.
2. - Encourage social media advocacy. In today’s marketplace, not taking advantage of what social media has to offer is equal to forfeiting the game in which consumer loyalty and spending is the prize. Social media is the fastest way to reach your consumers; an active Facebook, Twitter, Pinterest, Instagram, Google + or YouTube account is a must for any company that strives to succeed in engaging with its target audience.
3. - Learn more about your staff. What interests them? What do they like to do? What are their aspirations, values, ideas and concerns? The more interest you take in your employees, and the more you reach out to them, the more they will become interested in the company and your brand. Show your employees that each and every one of them is critical for the company’s success; employees need to feel valued and taken care of in order to confidently and enthusiastically advocate for the brand that stands behind them.
4. - Invest in the company culture and take time to develop a mission and/or value statement. Employees are more likely to champion the brand when its values are clearly defined and resonate with them on a personal level. A positive company culture facilitates employee motivation, commitment and engagement, and all three of these qualities are always present in successful brand ambassadors.
5. - Ask employees what they need. Seek to understand what they need to learn, and then provide them with that learning. Not everyone is a networking rock-star or a social media guru; in fact, most employees may need some form of training to become better brand ambassadors.
Source: the-collaborative
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Houston Business coaching for women.
Business consulting for women entrepreneurs in Houston, Advice for women entrepreneurs, Business Coach in Houston, Growth strategies for small business, Business coaching for women, Growth for women-owned businesses, Houston business coaching, Financial strategies for small business, Small business consulting in Houston, Business management consultant, Business, Consulting, Women, Entrepreneurs, Houston, Coach, Growth, Strategies, Coaching, Owned, Owner, Financial, Consulting, Management.
