9 Things Successful Business Owners Do Differently
Houston Growth for Women-Owned Businesses
1. - Forget about the state of the economy. - Pay attention to how it changes your prospect's buying behavior,
but don't let the gloom and doom get you down. If you sell products or services that are truly helpful or useful there will always be people willing to buy.
2. - Offer something new. - If people aren't buying what you're currently selling, but they used to, that's a sign something needs to change. The knee jerk reaction is to simply cut prices. But that devalues what you offer.
3. - Stop guessing. - Find out what your prospects, clients and customers want then give it to them. Do this by surveying your people in person, by using a short, written evaluation, or via email.
4. - Embrace technology. - The World Wide Web is no longer the Wild, Wild West, but there's still plenty of room to make your mark. And all the social networking tools make it super cheap to market your business effectively. So get out there and give it a go. You'll expand your reach, get your wisdom further out into the world, and maybe even discover it's fun.
5. - Build your list. - Even before the Internet, business gurus said "The money is in the list". In other words, you need a list of past and current customers, as well as a list of prospects, that you keep in touch with. That way get to know, like, trust and remember you.
6. - Provide value. - The days of the pushy salesperson are going…going…gone. Nowadays people don't have extra cash burning a hole in their pocket. So they expect good value for their time AND money. Focus less on selling your products and services and more on how you can be a helpful problem solver in all your marketing and you'll get better results.
7. - Embrace mixed media marketing. - Silver bullets don't exist when it comes to marketing. Instead of focusing on one media or tactic, create a strategy and plan that uses as many as you can to reach your people. For example, I send postcards, letters and gifts, write a weekly e-newsletter, host monthly teleseminars, post articles, audios and video online, write a blog, go to live networking events and more.
8. - Keep learning. - Times and technology are changing fast. It's up to you to stay on top of what's new and what's working now. But you can't do that if you're always buried in your business.
9. - Stop doing it all yourself. - Face it, you don't have time to become skilled at doing everything it takes to market, grow and run your business especially online. Eventually you'll hit a wall, business growth will stop, and you'll be exhausted and burned out. The solution? Even if you don't have the money to hire an employee you CAN afford a Virtual Assistant.
Source: businessknowhow
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
Houston Growth for women-owned businesses.
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