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Interview Patty

Key Questions to Analyze Your Competition

Business Management Consultant

1. - Who is your competition for what you sell, with the exact customers you are trying to attract?


2. - What would happen if you changed your offerings in such a way that you targeted a different group of customers, one that would be easier to sell to?
3. - Why do your potential customers buy from your competitors?
4. - What advantages do they perceive?
5. - What is your competitor’s unique selling proposition?
6. - What special feature or benefit does his product or service have that yours does not?
7. - In what ways are you superior to your competitors?
8. - What can you offer that they cannot?
9. - How can you emphasize this advantage in your sales and marketing efforts?
10. - Where is your competitor vulnerable?
11. - How could you exploit this to your advantage?
12. - How could you alter your marketing strategy in such a way that you could achieve dominance in a particular area, with a specific customer or market segment?

Source: briantracy

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

30-Business-Management-Consultant

Business Management Consultant.

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