3 Steps to Help Craft Your Best Social Media Strategy
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1. Pick a platform. - Your company doesn't need to be on every social media platform. It is critical that you choose your platform wisely, especially if you have limited time and staff to manage the network. When deciding on your platform, be sure to understand the audience and drivers for each. Then focus on the platform that is more aligned with your own audience, brand strategy and immediate priorities. We want our customers to know the backstory of our product, not just see a pretty picture.
2. Stick to your mission. - Adding value to the lives of your followers is key. Consider staying away from brand promotion or hard selling. Contrary to advice we’ve been given to keep posts short and non-scientific, we actually find the best success with relevant, scientific and in-depth posts.
3. Focus on engagement, not just approval. - The number of likes or favorites on a post shouldn't be your main concern. Instead, focus on how much your audience comments on and shares your content.
Also remember to interact with the posts yourself. Constantly monitor and respond to questions, comments and messages on your page. Whichever platform you choose for your business, consider it an extension of your customer service.
Source: AmericanExpress
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
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