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Interview Patty

5 Ways to Steal Your Competitor's Web Traffic

Business Women Management Consultant in Houston

The online world is a very competitive environment so we need to be competitive. Try some of these tactics and your traffic will increase.

 

1.Target their keywords. - Pick out the most relevant keywords and create content that targets the keywords that have a reasonable amount of traffic. Make sure you create better content than your competitor, focusing on high quality and providing great value to your readers. Always promote that content aggressively. There’s no point writing amazing blog posts if nobody knows they’ve been published.

2. Increase your domain authority. - You should aim for as high a Domain Authority score as possible, so start to take action to increase it. The first part of increasing your Domain Authority is to know what your score is, and what your competitor’s is, too. One of the best ways of increasing authority is to get high-quality links.

3. Take some of the high-quality links from your competitor. - Google ranks content, getting high-quality links from other websites is still extremely important for search engine rankings.Use a tool such as ahrefs to find companies that are linking to content on your competitor’s site and, if you have higher quality content, then reach out to these sites and request that they link to you instead. If you don’t currently have higher quality content, then create it.

4. Become more influential. - When you create higher quality content it’s much easier to get attention to this content. But if you are influential within your industry you are more likely to get your content noticed even without promotion. One way of becoming a key influencer is producing content that demonstrates you as a thought leader. You also need to build relationships with key influencers within your industry.Influence leads to traffic diverting from your competitor to you.

5. Use paid promotion tactics. - As organic reach drops on social media sites like Facebook, using paid ads is becoming more important to reach your existing fans and potential new fans.

Source: Entrepreneur 

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

Business Women Management Consultant in Houston.

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