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Interview Patty

Four Reasons Telemarketing is Important for Your Business

Growth Strategies for Small Business Women in Houston

Telemarketing may not be as sexy as social media, but if business results are the ultimate metric, then it should not be overlooked.

 

Direct contact with clients. - Telemarketing enables a business to talk to real people. Unlike other communication channels, telemarketing ensures that you are communicating with the right person because they are live and on the other side of the phone. Further, you can gauge and analyze their reactions.

Instant feedback. - Unlike e-mail marketing, telemarketing gives immediate feedback. This helps a business better adjust its message and ensure that it delivers for its customers.

Reduced operational costs. - Telemarketing is a cheap form of communication per contact. All it requires is a list to initiate contact. This is far less than door-to-door marketing, advertising via print and electronic media or developing promotion tools such as brochures or posters.

Cost-effective. - Not only does telemarketing fare well against other communication methods, it also is cost-effective. Leads are the lifeblood of every business, and telemarketing puts a business directly in touch with those leads whereas other methods are less direct and less able to drum up new business or ensure that old business stays with a company. The money spent on telemarketing pays off handsomely in almost every case.

Telemarketing has been around for years, but it has become even more useful as technology such as hosted contact center software and advanced auto-dialing have developed. 

Source: Telemarketing-Software

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

Growth Strategies for Small Business Women in Houston.

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