5 Mistakes Small Businesses Make Online
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1. Using a social media page as your only Web address.- Only 51 percent of small businesses have a website, yet 80 percent use social media. So for many small businesses, social media is key to growing your business. But, how do your customers know where to find you on social media? One of the easiest ways to ensure customers find you no matter where your online business is located is to register a domain name and point it to your business’s social media page.
2. Using a free email provider as your company email address. - A domain name is so much more than just an address for your website, it can represent every aspect of your business’s online identity, including your communications. In addition to your Web address, you can use your domain name to set up a custom email address for your business. For example, what email address would look more credible to customers: This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.? The answer is pretty clear, especially if you are already driving them to your website, pearlywhitesmiles.com. In fact, 65 percent of U.S. consumers believe a company-branded email is more credible than an email sent from a free email account that is not company-branded .
3. Putting off building a website. - There’s no denying it. In today’s digital world, a website is essential. Eighty-four percent of U.S. small businesses said their website is critical to their business, according to research from Verisign. And, 97 percent of those SMBs with a website would recommend having one to their small business colleagues.
4. Building a website and then forgetting about it. - Your website is the central hub of your online presence, but no one will see it if you don’t actively market your business online. There are many ways you can generate traffic to your site and find customers, including:
Social media marketing: Advertise your business and its products and services on social media and drive customers to your website for more information.
Email marketing: Use your company-branded email and send customers information on special news and sales. Include a link to your website where customers can learn more.
5. Not considering a domain name strategy in your marketing. - Remember that a domain name is so much more than just a Web or email address, you can also use it for marketing. In fact, it’s a tactic that big brands successfully use today and one that you can easily implement to propel your brand.
Source: Small Business Trends
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
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