A Trick to Give a Boost to Your Business This Year.
Launch a Response Campaign.
Essentially it is commenting on blogs, articles and editorials where you have expertise. You see, reporters are as time crunched as we are and most of them are doing the job of three experts. So they don’t have time for the long lunches and coffee dates and editorial meetings of old. But what they do have time to do is read the comments people have left on their content. This is where you come in. Choose one newspaper, magazine or blog that makes a difference in your industry.
It can be the Wall Street Journal or one of your trade publications. Choose just one. Then, once a week, comment on one writer's article, blog post or editorial. If you disagree, fantastic! Say so. But do it professionally. Keep this up. After about six weeks, the reporter will feel like he or she is beginning to know you. Our human inclination is to learn more about the person who is taking time to get to know us ... and it could end in you being a resource in an upcoming story. Every quarter, add another publication, so you have four that you focus on each year.
Read the full article at: https://www.americanexpress.com/us/small-business/openforum/articles/3-easy-tricks-to-give-your-business-a-pr-boost/
Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.
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