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Interview Patty

Third Way to Give Your Business a Boost in a Slow Market.

14-Abr-2014Do Something Different.

If ever there was a time to try something different, it's now. If your newspaper ads aren't working, try putting that money towards a news release instead. Perhaps you can generate some publicity for your business, which is just as valuable as advertising. Or perhaps you can pull back on your online advertising this month and put that money towards a targeted email campaign. If your business is more traditional, maybe you can go door to door in your area and meet face to face with potential customers. By taking a different approach to promoting your business you may learn something you didn't know before that can be used to your advantage in the future. Your news release may be a great success. Your email campaign might uncover a new target demographic that you hadn't considered. Your door-to-door sales efforts might teach you more about the composition of your community. If you're not seeing results from your current marketing efforts, a change in tactics may produce a more positive result for you. At the very least, you will usually learn something new about promoting your business through different marketing tactics.

Read the full article at: http://www.franchising.com/articles/shake_up_sales_3_ways_to_give_your_business_a_boost_in_a_slow_market.html

Patty Block, President and Founder of The Block Group, established her company to advocate for women-owned businesses, helping them position their companies for strategic growth. Charting the course for impactful, sustainable, profitable businesses, the beacon is control: of your strategic direction, your money, your time, your staffing, and your ability to bring in business. The Block Group brings together the people, resources and ideas that build results.

Keywords: Business consulting for women entrepreneurs in Houston, Advice for women entrepreneurs, Business Coach in Houston, Growth strategies for small business, Business continuation for women, Growth for women-owned businesses, Houston business coaching, financial strategies for small business, small business consulting in Houston, business management consultant

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